[1.17] Is the packaging different from CD?

Manufacturers were worried about customers assuming DVDs would play in their CD player, so they wanted the packaging to be different. Most DVD packages are as wide as a CD jewel box (about 5-5/8") and as tall as a VHS cassette box (about 7-3/8"), as recommended by the Video Software Dealers Association (VSDA). However, no one is being forced to use a larger package size. Some companies use standard jewel cases or paper and vinyl sleeves. Divx discs came in paperboard and plastic Q-Pack cases the same size as a CD jewel case.

Most movies are packaged in the Amaray "keep case," an all-plastic clamshell with clear vinyl pockets for inserts, that's popular among consumers. Time Warner's "snapper," a paperboard case with a plastic lip, is less popular. There's also a "super jewel box," the stretch-limo version of a CD jewel case, that's common in Europe.